The rebrand consisted of tiered approach to investment but all clubs had external and internal signage, new front of house and welcome area and a stage set, the majority were also repainted internally. The support from the Property, Projects, Brand, Implementation and Operations and club teams were immense, we are unlikely to ever see this many clubs rebranded over such a short period of time in the industry ever again. We regionally phased this with 23-25 clubs rebranding every week Tuesday through to Friday, then all having a party on the Saturday, at our peak we re-branded 9 clubs a day. Simon Shaw, Chief Retail Officer at Buzz Bingo said, September was an extremely busy month for us, we re-branded 98 clubs to add to the early 5 we trialled in the spring. The launch of Buzz Bingo enabled club managers and staff members to thank their customers for their loyalty whilst celebrating the start of an exciting new era. As part the regional launches, Buzz Bingo staff members were asked to nominate local heroes – real regular customers – to officially open their new Buzz Bingo clubs.įrom May to September this year, Buzz Bingo customers all over the UK came together to celebrate the launch of their new local Buzz Bingo clubs, with spectacular launch parties taking place from Aberdeen to Plymouth. The launch of Buzz Bingo has centred on putting customer experience first, both online and in club.

The launch of Buzz Bingo has also coincided with the introduction of a brand new online offering. The transformation is now almost complete and Buzz Bingo has launched all 103 clubs across the country following a staggering investment of £40 million, with the remaining 19 clubs due to be completed by February 2019: players are seeing the changes and experiencing the benefits. A number of towns and bingo players across the country have felt, and seen, the winds of change blow through, as Gala Bingo rebranded to Buzz Bingo, establishing itself as the newest and largest licensed bingo club operator in Great Britain.

Gala bingo or buzz bingo